Last weeks I have been working on my thoughts about the new world of work/enterprise 2.0 trying to find new of more meaning. Collaboration is one of the most used word but a google search for collaboration delivers a lot of technical results. Tech companies trying to promote the newest most sophisticated collaboration tools. These tools are very interesting and all but are they the most important aspect of collaboration. I am sure they are NOT and research proves this! Erik Brynjolfsson of MIT is doing some excellent research in this area, explaining the relationship between productivity and social networks. The quote “You can see the computer age everywhere but in the productivity statistics” of Robert Solow is world famous and is saying that only investment in computers just is not enough.
The soft, intangible side of collaboration in teams is a topic that I am going to exam for the coming period. It seems that a clear talent development program has to be in place aligned with overall workstrategy, physical workplace changes and digital workplace changes. Empowerment will be an import topic in the program. Management needs to learn to lead workers to make their own decisions on goals and strategies. This is just on of the many topics that is relevant to the soft side of collaboration.
What is your opinion or are you willing to help me in this quest?