Groundswell: POST and implementing new ways of working

Last weekend I finished reading Groundswell by Charlene Li and Josh Bernoff. They describe strategies for winning in a world transformed by social technologies. To start of an organization needs to think about POST (People, objectives, strategy and technology). As I look back in doing implementations of new ways of digital working inside companies, I see the same pattern in all of my projects. At the start we try to analyze the current state of an entire company. Our analysis does not stop with people but considers processes and IT and the physical workplace. The social technographics profile tries to standardize and benchmark the population you aim for. This is essential because you need make sure your solutions are going to be used by your chosen population. When you are profiling an organization you will encounter differences within parts of your organization. These differences will occur between divisions and team, between countries between generations and between male and female.

The conclusion is you should use some sort of profiling at the beginning of your project, this will result in multiple different profiles. Some companies transform profiles into persona’s to better understand needs and considerations for a target group. You need to analyze work processes to grasp the work that is being done inside. Plotting these processes inside a matrix to see differences between collaborative nature and complexity of work. This complete analysis will give a good base for designing a new way of working!

What are your thoughts on this? How do you think POST can be enriched to cover more ground?

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